About Us

Features like page builders, auto scheduling, automation workflows, and more!

About Us

Cultivating Sales began in 2017 and was born as a result of our frustrations with a number of things that I saw that plagued many small business owners.

They often struggle with sales. They want to focus on working with their clients but also have to focus on sales which results in a roller-coaster income. We want to show how to make consistent sales without all the stress.

Without measurable and trackable systems, relationships suffer. Hot leads that are never followed upon. Clients get lost during the onboarding process. Vendors who forget you exist. It's like a fisherman's boat that has a hole in the bottom. New connections are brought in but are slipping right back out the bottom of the boat. We show how to plug that hole.

In order to successfully grow a business, systems and automation are required. The fear is that automation is going to be cold and robotic. We teach how to make automation warm and nurturing.

Setting up an automated sales and marketing system used to require buying a lot of different software programs and them trying to figure out how to get them to talk to each other. The business owner doesn't want to also be the IT person. Therefore, we have our own technical support team as well as an ever-growing number of automation experts who are certified in our platform that can be hired to help.

Our entire team is dedicated to supporting you on this journey.

About Melissa Blair

I am a serial entrepreneur and a product of 2 entrepreneurial parents. Small business is in my DNA. This is also why I am so passionate about helping other entrepreneurs. I know all too well how much time, energy, and money it takes to run a small business.

I am a self-proclaimed 'sales & marketing geek'. My first business was a sales training company that I ran for 11 years before selling it. My sweet spot is the blending of sales & marketing with technology. In other words, how to use technology to increase your sales and marketing effectiveness.

Over the years, I have worked with a wide variety of software systems. Yes, I'm a bit of a software junkie. The problem I consistently ran into was that to build the 'perfect' system, I had to duct-tape together a variety of software to make it all work. Which inevitably ends up being an expensive Frankenstein-like monster. That's why I went on a quest to find a program that combined all the pieces I needed into one package. Unfortunately, it didn't exist.

On my quest, I stumbled upon and then partnered with an amazing team of developers to create the software I've been looking for. Then, I quickly realized that I wasn't the only one looking for it. I introduced a number of my friends, who introduced their friends...

So, here we are, a few years later and we now have a software program that has been specifically designed to incorporate the tools that a small service-based business needs, that is easy-to-use and at an affordable price. I encourage you to book a Exploration Session with me and check it out.